Privacy Policy

Last Updated: May 26, 2026

Allegheny Trail / West Virginia Scenic Trails Association (“we,” “our,” or “us”) respects your privacy and is committed to protecting the information you share with us through this website (“Site”). This Privacy Policy explains how information may be collected, used, stored, and disclosed when you interact with our Site, services, forms, applications, and related digital platforms.

By using this Site, you consent to the practices described in this Privacy Policy.

1. Information We Collect

We may collect information in the following ways:

Information You Voluntarily Provide

You may voluntarily provide information when you:

Submit a contact form
Request a quote or consultation
Subscribe to newsletters or marketing communications
Create an account
Complete forms or applications
Make purchases or donations
Register for events
Upload files or submit content
Communicate with us directly

This information may include:

Name
Email address
Phone number
Company or organization name
Mailing address
Payment information
User-submitted content
Any additional information you choose to provide

Automatically Collected Information

When visiting the Site, certain technical information may automatically be collected, including:

IP address
Browser type
Device type
Operating system
Pages visited
Referral URLs
Time spent on pages
Clickstream data
Geographic region (approximate)
Cookies and analytics identifiers

This information helps us improve website performance, usability, security, and user experience.

2. Cookies & Tracking Technologies

This Site may use:

Cookies
Analytics tools
Pixels
Session storage
Marketing and advertising technologies

These technologies help:

Improve website functionality
Analyze website traffic
Remember user preferences
Measure marketing effectiveness
Personalize user experiences

Third-party tools may include services such as:

Google Analytics
Google Ads
Meta/Facebook Pixel
LinkedIn Insights
CRM and marketing automation platforms
Embedded social media tools
E-commerce and payment platforms

Users may disable cookies through browser settings; however, some functionality may be affected.

3. How We Use Information

Information collected through the Site may be used to:

Provide requested services
Respond to inquiries
Process transactions
Deliver customer support
Improve website functionality and performance
Analyze user behavior and engagement
Send newsletters or marketing communications
Maintain website security
Prevent fraud or misuse
Comply with legal obligations
Support operational workflows and integrations

We do not sell personal information to third parties.

4. Third-Party Services & Integrations

This Site may integrate with third-party platforms and services, including but not limited to:

Payment processors
CRM systems
Email marketing platforms
Analytics providers
Mapping tools
Embedded media providers
Scheduling systems
Social media platforms
Cloud hosting providers
E-commerce systems

These third parties may collect and process information according to their own privacy policies. We encourage users to review those policies independently.

5. Payment Information

If payments, donations, subscriptions, or purchases are processed through the Site, transactions may be handled by third-party payment processors such as:

Stripe
PayPal
Square
WooCommerce integrations
Other secure payment providers

We do not typically store full credit card or financial account information on our servers unless explicitly stated.

6. Data Retention

We may retain information:

As long as necessary to provide services
For operational and business purposes
To comply with legal obligations
To resolve disputes
To maintain security and backup systems

Retention periods may vary depending on the type of information and applicable legal requirements.

7. Security

We implement reasonable administrative, technical, and organizational safeguards intended to protect information from unauthorized access, disclosure, alteration, or misuse.

Security measures may include:

SSL encryption
Firewall protections
Secure hosting environments
Access controls
Authentication protections
Software updates
Backup systems
Security monitoring

However, no digital platform or transmission method can be guaranteed to be completely secure.

8. Accessibility

We are committed to providing accessible digital experiences and strive to follow recognized accessibility standards, including WCAG guidelines where applicable. If you experience difficulty accessing content or functionality on this Site, please contact us.

9. Children’s Privacy

This Site is not intended for children under the age of 13 unless explicitly stated otherwise. We do not knowingly collect personal information from children under 13 without appropriate parental consent where required by law.

10. Your Rights & Choices

Depending on your jurisdiction, you may have rights related to:

Accessing your personal information
Correcting inaccurate information
Requesting deletion of information
Opting out of marketing communications
Restricting certain processing activities
Requesting data portability

Requests may be submitted using the contact information below.

11. Email Communications

Users may opt out of marketing or newsletter communications at any time by:

Clicking the unsubscribe link in emails
Contacting us directly

Operational or transactional communications may still be sent when necessary.

12. External Links

This Site may contain links to external websites or third-party services. We are not responsible for the privacy practices, content, or security of external websites.

13. International Users

If accessing this Site from outside the country in which the Site is operated, you understand that your information may be transferred to and processed in jurisdictions with different privacy laws.

14. Policy Updates

We reserve the right to update or modify this Privacy Policy at any time. Changes become effective upon posting to this page. Continued use of the Site after updates constitutes acceptance of the revised policy.

15. Contact Information

If you have questions regarding this Privacy Policy or your information, please contact:

Allegheny Trail / West Virginia Scenic Trails Association
PO BOX 4042
CHARLESTON WV 25364